Duration: 22 hours (Delivered over 5 days)

Format: Lectures, exercises, and activities

Day 1: Introduction to Brand Ambassadorship and Personal Branding (3.5 Hours Training, 1.5 Hours Activities)

Unit 1: Understanding the Power of Brand Ambassadors

The role of employees as brand representativesHow employee branding impacts business growthReal-life examples of successful brand ambassadors

Unit 2: Foundations of Personal Branding

Defining and refining your personal brandAuthenticity: Building trust through genuine representationActivity: Personal branding assessment and creation exercise

Day Summary: This day introduces the concept of employees as brand ambassadors and focuses on developing personal branding skills. Participants learn how representing the company can influence business growth and see examples of successful brand ambassadors. Through defining personal brands and understanding the importance of authenticity, employees develop the foundation to build trust with customers. These skills help employees align their personal values with company goals, enhancing their daily interactions within the company and beyond.

Day 2: Social Media Mastery and Communication Skills (3.5 Hours Training, 1 Hour Activities)

Unit 3: Social Media as a Branding Tool

Leveraging different platforms for brand awareness (LinkedIn, Instagram, X, etc.)Best practices for content creation and engagementDos and Don’ts for personal social media profilesExercise: Developing a month-long personal brand content plan

Unit 4: Communication Skills for Impact

Enhancing communication for brand storytellingActive listening and effective responsesDelivering concise and impactful messages online and offlineActivity: Elevator pitch practice (group and individual feedback)

Day 2 Summary: Participants master social media as a powerful tool for brand awareness, learning how to use different platforms effectively and create engaging content that resonates with audiences. In addition, communication skills for storytelling and active listening are emphasized, which can improve daily interactions both online and offline. The training equips employees with the ability to present themselves and their company professionally, enabling them to effectively contribute to business visibility and lead generation.

Day 3: Sales and Business Development Skills (1.5 Hours Training, 2 Hour Activities)

Unit 5: Introduction to Sales Techniques

Fundamentals of sales psychologyConsultative selling: Focusing on solutions, not productsCrafting a sales message that aligns with your brandActivity: Role-playing common business development scenarios

Unit 6: Business Development for Brand Ambassadors

How employees can spot business opportunitiesStrategies for lead generation and nurturing leadsBuilding long-term relationships with clients and prospectsExercise: Lead identification and development exercise

Day 3 Summary: This day introduces employees to core sales techniques and business development strategies that can help them spot opportunities and nurture leads. Through understanding consultative selling and relationship building, employees are prepared to contribute to the company’s growth by focusing on solutions tailored to customer needs. The practical exercises enhance their ability to identify and develop potential business relationships, valuable in any professional setting.

Day 4: Public Speaking and Presentation Skills (2 Hours Training, 2 Hour Activities)

Unit 7: Public Speaking as a Brand Ambassador

Overcoming fear of public speakingStructuring a powerful presentationEngaging an audience with confidenceActivity: Mini-presentations from participants, feedback session

Unit 8: Crafting the Perfect Elevator Pitch

Elements of a compelling elevator pitchPersonalizing your pitch to reflect your personal brandPitching in different environments (networking events, online meetings)Exercise: Pitch development and practice in pairs

Day 4 Summary: Participants enhance their public speaking and presentation skills, crucial for representing both their personal and company brand. They learn to structure compelling presentations, engage audiences confidently, and deliver personalized elevator pitches in various professional environments. These skills improve daily communication with clients and colleagues, positioning employees as confident representatives in any setting, whether online or face-to-face.

Day 5: Integration and Application (3 Hours Training, 2 Hour Activities)

Unit 9: Integrating Skills into Daily Work

How to implement personal branding and ambassadorship in daily tasksContinuous improvement: Staying relevant as a brand ambassadorStrategies for adapting to new business and social media trendsGroup Discussion: Success stories and challenges in representing a brand

Unit 10: Activity & Final Project

Group project: Teams design a social media campaign highlighting their personal and company brandFinal presentations and peer reviewClosing discussion: Key takeaways and action plans for participants

Day 5 Summary: This final day focuses on integrating all the skills learned throughout the training into employees' day-to-day operations. By applying personal branding, social media, and ambassadorship strategies, employees are prepared to continuously improve their representation of both themselves and the company. Through the final group project and discussions, participants create actionable plans that will enable them to stay relevant as brand ambassadors across different industries and roles.